In 2011 Roza and her partner Afshin launched Shovava, artistic clothing based on Roza’s hand drawn paintings and prints of the animals, plants and patterns she was seeing in the incredible beauty of Nature.Best described by Roza herself, she says, “I observe nature and find inspiration in the smallest details. Maybe it’s a butterfly’s wing or the patterned cell structure of a leaf. Maybe it’s a feather or a raven perched on a tree limb. I take in what I see in the natural world and then create my pieces.”
From there the label has expanded into fashion accessories, Shovava’s trademark Winged scarves reflect soaring imagination and embody a sense of individuality, power, freedom, and adventure. The uniqueness of her ideas are born of long solitary walks in the jungle, through bristling fields or along almost pin-drop quiet stretches of sand of Byron Bay where Roza and Afshin now reside.