It’s been a long time since I started thinking of the most accurate California design I can make. The visual was not difficult, but the feeling and message I wanted to convey took some time. When I was in a very good place in my life and felt like nothing can get any better, the message formulated in my head and it was a perfect fit. There is no phrase that can capture California better and simpler.
This design was not meant to be busy, detailed, complicated, or deep. When you’re on the West Coast, you eventually begin to let go of things that worry you. People change the way they dress, speak, and see things in life. This design is the capture of that transformation and a tribute to what California does to us.